To have some success in this activity, it is necessary to invest in real estate marketing, so that people get to know your business and can search for it directly when they want to buy a property. So you can have more sales and close more contracts!
Therefore, we are going to see the best way to measure our results on Instagram and learn how to use those numbers to improve our marketing strategy.
What is real estate marketing?
In a very brief way, marketing can be defined as a set of strategies in which the needs of consumers are studied, using the result of this search to arouse interest in acquiring products or services.
Real estate marketing, in this sense, is nothing more than the adaptation of this concept to the property buying / selling sector. Being this way, market studies should be carried out to know the people who have an interest in acquiring real estate and thus be able to carry out the necessary actions so that they know your real estate agent, construction company or your services as an autonomous broker. People these days make use of online marketplaces to buy or sell their properties. These marketplaces help them to get the best deals without the need of any realtor.
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Why adopt real estate marketing strategies?
Adopting real estate marketing strategies is always interesting if you want people to know your services. These types of actions also serve to maintain an effective relationship with your target audience.
By using these marketing tactics, you will be demonstrating that you are not only looking to sell a product, but to correct the need that your customers have to realize their dream, as in the case of users who will acquire their own home after many years working to achieve it.
What are the 5 main actions of real estate marketing?
There are many techniques within real estate marketing that you can get to implement. Do you want to know the main ones?
1. It has a good website
Having a site is essential in the marketing strategy. But it should not be perceived as a simple letter of introduction from your real estate or construction company. You should invest in a page prepared to convert your visitors into leads.
To achieve this it is necessary that the navigation be very simple and intuitive, as well as adaptable to any device. In this way, when a person connects to your page from their smartphone or tablet, they will have a pleasant experience , just as if they did it directly from a computer.
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It is always interesting that the site is quite visual, with a photo gallery that shows your real estate portfolio. In this way, people can see your product directly and contact you if they want more information about what you have available.
Collaborations are important in any area, and in real estate marketing, it doesn’t have to be any different. For this reason, it seeks to associate with collaborators that help the sale and prospecting of clients.
If you have a construction company, for example, it may be interesting to form a partnership with a local building materials store. In this way, they could recommend your services to their clients and vice versa. A win to win business without a doubt!
Social networks are nowadays one of the main communication channels and it is not possible to make a good real estate marketing strategy without using them. Therefore, create a page on Facebook and a commercial profile on Instagram where you can post photos of the apartments and houses available to sell or rent.
Always keep in mind that it is not only necessary to publish, but also that these publications respond to a plan. Create an editorial calendar and upload a post that your followers like, so that there is propagation , that is, for people to share your content.
In addition, there are communities, such as Facebook groups, that deal exclusively with the purchase and sale of real estate. Do not stop belonging to them in order to prospect new clients.
4. Use content marketing
Content marketing is a strategy of producing informative materials, with the aim of ranking keywords in Google, so that your company stands out when people search the internet.
Anyone looking for a property has immense doubts about what may be their best choice. Most use Google to find solutions, so it is good to have a blog with relevant content for your audience. In this way you will be recognized as an authority in the matter and you can be searched by users when they want advice on the subject.
5. Create email marketing strategies
E-mail marketing is interesting to do what we call lead nurturing in real estate marketing. Imagine, for example, that you have available on your site an e-book with the best practices for buying a property. In order for the user to download this material, they have to fill out a form.
By submitting the form, that person will provide you with the email they use. With this address you can start a flow of nutrition, sending periodic e-mails, offering advice and informing about your services. The idea is that, once the process is finished, that lead has become a client, that is, that it stops being someone simply interested in buying real estate to really negotiate with you.
These are some of the main real estate marketing strategies that are currently working. It is clear that there are others and that depending on the profiles and audiences, the most appropriate will have to be chosen to achieve your goals. All the characteristics of the company must be considered before executing any of these actions.
Have you found it useful to know these strategies? What are the techniques that you consider most interesting? Do you know any other? Leave a comment by telling us … You know we love reading to you!