Types of videos to boost social media marketing

social media marketing

Videos are the need of an hour. Almost every marketer is creating different types of video content to grab the audience and take their brand to the next level. Around 90% of the people are using videos to build a stronger brand presence. 

Now, when it comes to increasing brand’s visibility, then there are no two opinions about the fact that social media is at the top. It is being analyzed that organizations having stronger social media platforms are able to achieve more sales by building strong relations with the people. 

Are you also planning to make the best use of videos in the content but don’t know which video style is best suited for your brand? Don’t fret! In this blog, you will get a clear insight into different types of videos, which will further help you in taking the best decision. 

Now, without any further discussion, let’s jump onto different styles of videos that you can share on your social platforms to give it a boost. 

5 Different types of Social media videos 

Let’s begin… 

Product Videos 

A product video is one of the best video styles that will help you in influencing people’s decisions. This type of video is highly beneficial if you want people to showcase the product feature. Expressing your ideas in the form of a product video will not only highlight the importance but also inspire the people to make the purchase. 

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According to the statistics, 78% of people say that social media posts influence their buying decision. So, if you want to encourage people to click on buy by understanding what your product is all about, then I would recommend you to create product videos. 

Testimonial Videos

Real-time content is what people admire the most. If you share the content in the form of questions and answers on your social media channels, then the probability of getting the conversions increases. 

Always remember that if people watch client feedback and get the answers to their burning questions in the form of videos, then you can catch their attention. So, start creating appealing testimonial videos that will clearly explain why your audience wants to connect with you. 

Tutorial Videos 

Another video style that you can certainly share on social media to make your business more productive is tutorial videos. Being in the field of marketing, I have analyzed that tutorial videos are frequently shared on social media, 

It is highly chosen as it is educational, clear, and entertaining at the same time. So, if you want people to remember your brand for longer, then I would recommend you showcase your ideas in the form of tutorial videos. 

Behind the Scene Videos

Another great way to boost your social media presence is through behind-the-scenes videos. It is one of the most personable video styles that allows the organizations to highlight the daily operations, manufacturing process, office environment, etc. 

No matter in which industry you are working in, sharing behind-the-scenes videos on your social media will help you in making people’s customers know how your company is doing and why you need to join them. 

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So, if you want people to know who you are and make a brand exceptional, you can certainly plan to create memorable behind-the-scenes videos.

Live Videos 

People get highly excited to see what people are doing live. And if you want to gain their attention on your social feed, then live videos can help you to connect with them. Well! This type of video is commonly used for making announcements, sharing technical knowledge, updates for some tasks, and many more. 

Giving a real-time glimpse of content through videos will surely take the heart of people. While sharing this video, make sure it is not so long. So, to keep a balance, you can go for creating teaser videos as it’s both engaging and attractive at the same time. So, start boosting engagement on your social platform with live videos. 


The Final Say 

Sharing strong content on social media is the only way to give a boost to your brand essence. Once you are able to build a strong bond, you can easily give a boost to your sales. 

Well! Choosing the right style for your engagement is not easy, but hopefully, the above list will help you in making the right move.

So, what are you looking for? Continue to attract more followers by sharing the right type of video on the right social channel. Still, having any concerns? Feel free to contact us. 

About techguruadmin

Akshitha is a Digital Marketing Expert and Founder of todaytechguru.com. She has been working on her own blogging projects which provide solutions to users in the field of Technology, Internet Knowledge, and "How to " based content. As an experienced Digital Marketer, She believes Content is everything online.

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