Let’s search natural positioning on Google. What do we find?
With people looking for natural SEO positioning, but who are also looking to do it through tricks and not naturally. As my grandmother would say, we want “egg, bird and nest” and that cannot be.
Also Read: WHAT IS SEARCH ENGINE OPTIMIZATION
SEO is generating quality content that arouses interest, with a website that solves a problem or need , oriented to the way in which the user searches for that specific information and indexable by search engines. That is SEO.
If you are looking for shortcuts to go first on Google, I give you a hint: there are none. Or rather, there are few, they are not as effective, they are ephemeral, they pose a significant risk to your website and generally take more work than doing it generating value. And if you want to generate value, the content will be your main ally in this mission.
If you’re still hell-bent on searching for quick methods that may or may not work, you’re already slow to Google “SEO black hat,” “link exchange,” “blogging networks,” or “free articles and press releases” because this post doesn’t. it’s about that. This post is about techniques that will work this week and next, that will make you grow steadily and that will never ever make you receive a penalty.
1. Know your users
The first thing is to know who you are addressing . Each audience consumes information differently. For example, this post could be called «Content Marketing Tactics for SEO», but it would be aimed at a smaller and more specialized audience and the advice would be different.
To find out what people are looking for you can use the Google search tools, Google Keyword Tool and Google Trends .
Not everything is given to you by a tool. If you have a website about cats, it will suggest similar searches: cat videos, cat websites, cat photos or it can even go to synonyms such as felines, for example. But perhaps you have not detected important niches such as “videos to cheer you up” or “videos for when you are sad”. Your content meets needs , find out what they are, in what ways they can be expressed, and create specific content.
In short: discover what needs you satisfy, how they are sought, what competition you have and become the brand they would like to see .
You can help yourself by creating people to make it easier to personalize the content depending on the different types of users you may have.
Also Read: HOW TO DEVELOP A DIGITAL MARKETING PLAN
2. Have a plan
The content must be planned . You must have a clear and numerical objective – never exclusively SEO – a specific audience and a lot of ideas and desire to try.
If you do not plan your content with an editorial calendar , varying formats, specifying what type of user each content is aimed at and focusing on them to perform a certain action on their visit (give you an e-mail, read more posts, follow you on Twitter etc. ) It will be difficult to know if you are doing it right or wrong and you will only depend on your intuition to continue.
3. Use your blog
Your blog is not only a great tool to create content that appeals to Google, achieving posts with a great natural positioning, but it allows you to:
- Generate links : If you generate easy-to-share content, users will share it, including links, which will benefit the domain as a whole. Not everything is that the post is good, it also helps that your blog is a reliable and reputable source .
- Creating relationships : It is as simple as linking to third party pages. Millions of people are generating very valuable content on different topics, and surely some of them have created a resource that complements your post perfectly: link to it . Then, if you want, mention him on Twitter, let them know that you are talking about them and they sound familiar.
- Strengthen your brand : Take care of the aesthetic aspect of your blog , which reinforces the identity of your company or your own, use the sides, the header and the footer to meet your Branding objectives and take care of aspects such as the color palette, the images , that all the elements are translated …
4. Friends even in hell
Make no mistake, getting quality links is a matter of relationships . Not only to have a large group of friends and acquaintances in the online environment -that also- but to know how to make an impact on the person we are going to so that they want to follow us, link us, make friends with us.
As always, let yourself be seen at events, canes, breakfasts and any other excuse in which bloggers or people from your niche gather. It will allow you to put a face on people, build relationships, and this will lead you to everything else.
5. Dig deep into Social Networks
Natural positioning depends largely on the impact you get on social networks, mainly because it allows you to establish relationships , it is a positioning factor in itself, it confirms the profile of links and gives you visibility and branding. You will not get links if no one knows about you and if your content does not have a brand that is safe to link to.
And don’t stay on Instagram, Twitter or Facebook : networks like LinkedIn or TikTok can be very useful, it depends on which sectors and what brands. Even niche blogs and forums can be great tools, even if they require more research. They will get you visibility in your specific target and will be essential to capture your first followers. Don’t forget about them.
Also Read: BEST PRACTICES FOR E-COMMERCE CONTENT
6. Create joint initiatives
What do you like? Try combining it with what others do. Alloys are stronger .
It can be working on a static page on all the influencers of a sector in the Spain blog, or a niche adjacent to yours with a similar theme. For example, if you talk about Social Media, why not collaborate with 5 friends to create a Tumblr with the shits of different brands in Social Media, or a WordPress with the most obvious paid tweets?
It will give you visibility on the margin of your blog , page and social profiles and will allow you to get out of the routine to experiment with new things.
7. Reserve the best content for others
If you are going to make content, reward those who will have more visibility.
If you are looking for blogs and media in which to participate sporadically – guest blogging – try that they have a greater reach than your platform, or that you reach a niche that you could not reach otherwise. Then, reserve the best content for them. If you can reach 1,000 people on your blog and 10,000 others, strive on the content that will give you the most visibility.
8. Respect branding as an SEO tool
Branding is essential in SEO . If nobody knows you, nobody is going to look for your brand, remember that SEO traffic by terms with your brand name is also natural positioning. Having a powerful brand will not only make people search for you more, but it will make you a reliable source and will increase the click-through rate of your results and the possibilities that they will be shared and linked, that is, SEO benefit everywhere .
9. Video, video and video
Visual content is the most consumed on the Internet and video is king. It doesn’t matter if you use Instagram video or upload videos of your products to YouTube , you have to continually test formats that increase your visibility.
Mainly, because the videos position themselves very well in very competitive searches and because they reinforce textual content such as a post and generate much more branding, authority and trust.
10. Change format
There is no single winning format . Each type of target usually has one or two favorite formats, but still a person can consume content in many ways. For example, on weekends you share YouTube videos with your friends, on the way to work you read an e-book, you usually consume interesting articles for your profession, when you get home you watch Facebook – eminently visual – and Twitter – eminently textual – and Before bed you laugh for a while with Instagram, Pinterest and Vine. And if you use so many formats, your audience does too.
Work on different content formats and test which ones work with your audience: publish a bullet from time to time? The videos? Shocking images? Or texts like posts, Whitepapers, e-books and studies?
Varying the format will allow you to reach new audiences, retain those who already read you and consolidate your content strategy by discovering what works and what doesn’t and your natural positioning will grow enormously as soon as you find it.
11. Let users help you
Users are the best way to generate content without having to do it directly: you have to manage this content and it takes time and dedication, but it gives impressive results.
- Comments : Comments on blogs and, above all, on products, carry invaluable SEO value when adding related semantic content.
- Blog : If you have very loyal users who want to talk about a topic, why not allow them to create their own blogs? You will be generating content indexable by search engines and capturing long tail traffic at the same time as you retain them.
- Forum : For pages with a large community a forum can be a winning strategy. Pages like Enfemenino position superbly on a large number of topics thanks to a large, very active community that is continually raising doubts, offering solutions and generating discussion topics.
- Questions and answers : If you do not want to manage a forum but want to allow community activity, you can accept the sending of questions and answer them yourself, provided you are an authoritative source on a topic. After all, a large percentage of Google searches consist of questions.
- Ambassadors : If you have users who are really in love with you, participate in everything you do and are absolutely faithful, look for ways to reward them and allow them to fulfill their work of loyalty. From sending content before officially launching it for viralization, to giving them products or mentioning them in RRSS.
12. Create your own images
If you can, use your own images and a Creative Commons license to make them publishable with accreditation. Seriously, it is impossible to find good images on some topics and coming out first on Google Images for the concept of a post can mean that there are several bloggers linking to you for the image credits, which is the best they have found to illustrate their text.
13. Think about the domain
Force yourself to think holistically: natural positioning no longer goes from the content on a page, but from the domain as a whole . If you create a post of unicorns in a blog dedicated to Death Methal, it will be much more difficult for it to position well than that same post in a blog with a children’s theme, no matter how good the content and very good metrics it has at the page level.
This does not mean that you should talk about a single topic, but it serves to make you aware of your strengths and weaknesses .
14. Work your personal brand
Even if you invest in the brand of your blog, your own brand is also important. Invest in yourself, because maybe your blog or your work will change tomorrow or you may even be in another industry and you are interested in other topics, so you must make that reputation benefit you.
Giving yourself visibility in your publications, turning readers into Twitter followers, or using your reputation to increase your network of contacts are some of the best ways to become a brand by yourself and make any future initiative more relevant.
15. Find a good balance between quality and quantity
Everyone will tell you that quality over quantity, but there are many occasions when the high quality content you can generate is not going to have enough impact, and therefore it is not worth spending too much time on it.
If you still do not have contacts, SEO traffic or links, it is convenient to focus on quick and easy content to do. Never mediocre, but don’t try to make the Sistine chapel in every post, because nobody will read you. If you focus on long tail keywords, generate relationships, ask for a couple of links here and there, and insert some exceptional posts in guest blogging, in a few months you can have a greater capacity and you should tend towards higher quality posts even if it means downloading. the amount.
Finding balance is what distinguishes a good blogger from others.
Extra: don’t think too much
Seriously, if someone has made you think that SEO is complex and inaccessible, ignore it. A website without any SEO optimization can also achieve excellent natural positioning as long as it has a good strategy , offers unique and relevant content and takes into account the importance of relationships and randing .